When one works in commercial advertising, work tends to become repetitive. After coding web pages all week, creating and testing e-mails, and re-sizing an old print ad for another threeÂ publications the soul will begin to wither. Thus, when you see your friends on the weekend and one mentions they’re starting an Etsy shop and they’d like you to make aÂ cute little logo it can be difficult to hide your excitement. You force back the tears of joy because designing awesome logos is what you dreamed of doing when you studied graphic design way back in school.
I usually start logo projects like this by looking for typefaces, as the typeface is where a majority of the personality comes from. I end up with as many as twenty typefaces I like, then I compareÂ them andÂ refine my choices down to two or three. After playing around with my refined choices a little bit in Adobe Illustrator I finally settled on theÂ Alex Brush Font because I really liked the flow of the letters. I also discovered that twoÂ capital letter”C’s” could be easily turned into a cute owl face with a heart-shaped beak. The Etsy shop sells home made baby cloths, so this cute little logo fit perfectly!
Now that it’s finished you should check out Charlotte’s Charm on Etsy.