I was excited to be brought in to the Blue Charcoal Grill project early in the process of planning the business. Blue Charcoal Grill was a new restaurant being opened in the Bronx, a grill that serves fresh grilled foods in a fast-casual style.
Since this was a grill I decided a slightly grungy look was appropriate. The color scheme was a simple flaming orange and a charcoal blue, and my font of choice for the branding was Local Brewery.
Once the menu items were nearing completion we had gorgeous photos of the food taken by Lin Kerbs which I was able to use across all promotional material
While the business was being pulled together I was working on the brand and business card design ans as they were about to launch I was designing their menus and putting the final touches on their web site.
Next I created a beautiful web site using the finished brand design. I laid out all of the restaurants important information, such as the menu, and even incorporated an online ordering system that integrated with Blue Charcoal Grill’s point of sale system. By incorporating this independent ordering system Blue Charcoal Grill was able to save a lot of money because they didn’t have to rely on receiving orders from places like UberEATS and Seamless.
I also created this attractive half-fold menu, which is the single most important piece of printed promotional material used by the restaurant.
On top of designing the printed menu I had my first opportunity to design digital menu boards. There were three menu boards in a row, and two of them were set up as slideshows rotating the featured food items and keeping it fresh!