An awesome update to a classic product
The LAI-2000 series is an established product of LI-COR Biosciences which is used for plant canopy analysis. This new version of the product introduced the capability to take measurements any time of the day (not just at dawn and dusk) and integration with a GPS to map LAI measurements over a geographic plane. Because these features were so important and addressed the needs and pains of customers they were the focus of the launch advertising campaign.
Because of the new important new features of this product I opted to keep the brochure very bright, to feature very large GPS mapping images, and took the opportunity to redraw several key scientific illustrations to enhance their appeal.