As the solar industry is growing more rapidly at present than ever before our team decided that a separate campaign was in order. Our goals for this piece were simple; show off the new sensor design, highlight the advantage of our technology related to the solar industry, and establish ourselves as an experienced manufacturer.
In the creative brief we agreed that this print piece should be small and easy to hand out at trade shows. We were originally thinking a simple 5″x7″ booklet would be suitable, but I wanted to do something more interesting. I sketched a full-size mock-up of my idea and proposed it to my peers. With their approval I asked Jesse Vadnais to take a few special photos in the field based upon my mock-up.
The handout came together quickly once all of the media was ready to edit, and we were all very happy with the final printed version.